
Marketing, Branding and Social Media Tips & Ideas
The Realtor Collective Blog
How to Streamline Your Social Media as a Busy Realtor
As a busy Realtor, managing social media may feel overwhelming, but it doesn’t have to be! Streamlining your strategy is key to staying consistent and engaging with your audience. In this post, we’re sharing 5 time-saving tips for realtors, including batching content creation, repurposing past posts, and leveraging Instagram Stories and Reels to connect with clients. These actionable strategies will help you build a strong online presence while focusing on what you do best—helping clients buy and sell homes.
How to Shoot B-Roll Footage for Instagram Reels and Stories
B-roll footage is the key to creating engaging, dynamic Instagram Reels and Stories that captivate your audience. Learn how to plan, shoot, and edit B-roll like a pro using simple techniques and your smartphone. Whether you’re filming a morning routine, a real estate tour, or behind-the-scenes moments, these tips will help you add personality and polish to your content!
Your Life is Content: How to Show Your Life and Business as a Realtor
Sharing your daily life on social media can be a game-changer for realtors. Learn how to mix personal and business content to build trust, engage your audience, and stand out in your market.
The Ultimate Guide to Realtor Content Trends in 2025
Stay ahead in 2025 with the latest realtor content trends! From short-form videos to storytelling and community-focused posts, learn what types of content are making waves and which ones to avoid. Build trust, engage your audience, and grow your real estate business.
6 Simple Steps to Grow Your Real Estate Business This Year
Looking to grow your real estate business this year? Follow these 6 simple steps to improve your online presence, set achievable goals, and use social media and technology to generate leads, strengthen client relationships, and stay ahead of the competition.
Weekly Instagram Tip: How to Change Your Marketing Game by Using Your Everyday Life
Discover how to turn everyday moments into powerful real estate marketing content. These 10 tips will help realtors create authentic, engaging posts that resonate with their audience and make marketing easier.
Prioritizing Mental Health as a Realtor: Why It Matters and How to Stay Grounded in Your Business
Mental health is just as important to your success as closing a deal or making a sale. When you’re mentally healthy, you’re more focused, productive, and capable of delivering top-notch service to your clients. So, how do you make mental wellness a priority in both your life and business? Let's explore why mental health should be at the top of your list!
Branding Blueprint: Maintaining & Evolving Your Brand
Building a brand is not a “set it and forget it” task. As a realtor, your brand must adapt to industry changes, shifts in your personal business goals, and the evolving needs of your clients. In this final installment of the Branding Blueprint series, we’ll explore how to maintain consistency in your branding while also allowing it to grow and evolve.
Branding Blueprint: Building Your Brand Identity – The Essentials
It’s time to dive into the practical steps of building your personal brand. A strong brand identity not only reflects who you are as a realtor but also speaks directly to your ideal clients.
Weekly Instagram Tip: Saving Posts to Collections
Did you know that getting people to save your posts can boost your reach on Instagram? Here’s why it matters: When someone saves your post to their collections, it tells Instagram your content is valuable, helping you get noticed by more potential clients. 👀