Marketing, Branding and Social Media Tips & Ideas

The Realtor Collective Blog

Bethany Keisler Bethany Keisler

How to Streamline Your Social Media as a Busy Realtor

As a busy Realtor, managing social media may feel overwhelming, but it doesn’t have to be! Streamlining your strategy is key to staying consistent and engaging with your audience. In this post, we’re sharing 5 time-saving tips for realtors, including batching content creation, repurposing past posts, and leveraging Instagram Stories and Reels to connect with clients. These actionable strategies will help you build a strong online presence while focusing on what you do best—helping clients buy and sell homes.

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Bethany Keisler Bethany Keisler

How to Shoot B-Roll Footage for Instagram Reels and Stories

B-roll footage is the key to creating engaging, dynamic Instagram Reels and Stories that captivate your audience. Learn how to plan, shoot, and edit B-roll like a pro using simple techniques and your smartphone. Whether you’re filming a morning routine, a real estate tour, or behind-the-scenes moments, these tips will help you add personality and polish to your content!

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Bethany Keisler Bethany Keisler

The Ultimate Guide to Realtor Content Trends in 2025

Stay ahead in 2025 with the latest realtor content trends! From short-form videos to storytelling and community-focused posts, learn what types of content are making waves and which ones to avoid. Build trust, engage your audience, and grow your real estate business.

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Bethany Keisler Bethany Keisler

6 Simple Steps to Grow Your Real Estate Business This Year

Looking to grow your real estate business this year? Follow these 6 simple steps to improve your online presence, set achievable goals, and use social media and technology to generate leads, strengthen client relationships, and stay ahead of the competition.

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Bethany Keisler Bethany Keisler

Prioritizing Mental Health as a Realtor: Why It Matters and How to Stay Grounded in Your Business

Mental health is just as important to your success as closing a deal or making a sale. When you’re mentally healthy, you’re more focused, productive, and capable of delivering top-notch service to your clients. So, how do you make mental wellness a priority in both your life and business? Let's explore why mental health should be at the top of your list!

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Branding Bethany Keisler Branding Bethany Keisler

Branding Blueprint: Maintaining & Evolving Your Brand

Building a brand is not a “set it and forget it” task. As a realtor, your brand must adapt to industry changes, shifts in your personal business goals, and the evolving needs of your clients. In this final installment of the Branding Blueprint series, we’ll explore how to maintain consistency in your branding while also allowing it to grow and evolve.

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Bethany Keisler Bethany Keisler

Weekly Instagram Tip: Saving Posts to Collections

Did you know that getting people to save your posts can boost your reach on Instagram? Here’s why it matters: When someone saves your post to their collections, it tells Instagram your content is valuable, helping you get noticed by more potential clients. 👀

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