Your Life is Content: How to Show Your Life and Business as a Realtor
As a Realtor, your life is more than just contracts and closings. It's about relationships, experiences, and the little moments that make you relatable to clients. In today’s social media-driven world, blending personal and professional content is one of the most effective ways to build trust and connect with your audience.
One of the easiest ways to do this is by showing what you've been up to lately—both in your real estate business and personal life. Here’s how you can do it:
Step 1: Embrace the Power of the Carousel
Instagram carousels are perfect for storytelling. They let you mix multiple images and videos to create a narrative that feels natural and engaging. Instead of worrying about posting a perfectly polished real estate update, think about combining it with snippets from your day-to-day life.
Step 2: Raid Your Camera Roll
You don’t need a professional photoshoot to create great content. The photos you already have on your phone are a goldmine. Think about these moments:
📷 A photo of your morning coffee while prepping for a client meeting.
🏡 A behind-the-scenes shot of a home you just staged or toured.
🚗 A quick snap from your car during a day of showings.
🌟 A selfie from a networking event or community gathering.
🎉 A fun moment with your family, friends, or pets.
These everyday images give your audience a peek into your world—and they love it!
Step 3: Mix Business with Personal
Here’s a carousel idea to get you started:
Slide 1: A shot of you in action—at a showing, working on your laptop, or chatting with clients. Caption: “This week has been all about helping clients find their dream homes!”
Slide 2: A relatable, personal moment—your favorite coffee shop order, a book you’re reading, or your dog curled up on the couch. Caption: “In between meetings, I always make time for a little me-time ☕📖.”
Slide 3: A glimpse of your weekend—a family outing, a hobby, or a local event. Caption: “Exploring {local area} is one of my favorite ways to recharge!”
Slide 4: A picture of you smiling, a cozy moment, or a casual workspace shot. Caption: “That’s a little glimpse of my week! What have you been up to? Tell me one highlight from your week in the comments—I’d love to hear about it! 🏡✨”
Step 4: Keep It Real
Remember, the goal isn’t perfection—it’s connection. People want to work with someone they like and trust, and sharing your life helps create that bond. Your audience doesn’t expect a highlight reel—they want authenticity.
Step 5: Post and Engage
After you share your carousel, make sure to interact with your followers. Reply to comments, answer questions, and thank people for their support. Engagement is key to building relationships and growing your reach.
Why This Works
Mixing business with personal content is a win-win:
For your audience: It makes you relatable and human.
For your business: It showcases your personality: Clients get a sense of who you are, which helps build rapport and trust even before they meet you.
It keeps you memorable: Sharing personal moments alongside your professional updates helps you stand out in a sea of realtors.
It fosters deeper connections: People are more likely to reach out to someone they feel they already "know" through relatable and authentic content.
So next time you’re wondering what to post, remember: your life is content. Snap a few photos, share your story, and watch how your audience connects with you.
What do you think? Would you try this content idea? Let me know in the comments! And if you need help creating content like this, check out my social media services designed just for Realtors.
