Holiday Marketing Ideas to Stay Top of Mind with Clients
As the holidays approach, it’s the perfect time for Realtors to connect with clients, past and present, in a meaningful way. The festive season offers endless opportunities to nurture relationships, show appreciation, and keep your brand top of mind. In this blog, we’ll explore actionable holiday marketing strategies tailored for realtors to make the most of the season.
1. Send Festive Holiday Cards
Handwritten holiday cards stand out in a world of digital communication. Choose elegant, branded cards and add a personal touch by including a handwritten note thanking clients for their trust. If you want to stand out further, include a small magnet calendar with your branding for their fridge—a subtle way to stay present year-round.
2. Host a Holiday Giveaway
Engage your audience with a festive giveaway on social media. Offer a prize such as a local gift card, holiday decor, or a festive experience (like tickets to a holiday market). Encourage participants to follow your page, tag a friend, and share the post. Not only will this create goodwill, but it will also boost your online visibility.
3. Create a Holiday Email Campaign
Use email marketing to stay in touch during the holidays. Send out a series of cheerful, value-packed emails:
Week 1: Share holiday decorating tips.
Week 2: Provide a downloadable checklist for preparing homes for winter.
Week 3: Highlight market updates and express gratitude.
Week 4: Share your personal holiday message, adding a heartfelt touch.
Pro Tip: Include an eye-catching holiday-themed subject line like “Home for the Holidays: Tips & Cheer Inside!”
4. Deliver Client Appreciation Gifts
Surprise top clients with a small holiday gift! Ideas include:
A festive candle or ornament.
A box of gourmet cookies.
A branded mug with hot cocoa packets.
Drop off gifts personally to create an opportunity for face-to-face connection.
5. Decorate a Listing or Your Office for the Season
Make your listings festive by adding tasteful holiday decor. Twinkling lights, a wreath, and a few neutral decorations can make a home feel warm and inviting. Similarly, decorating your office spreads holiday cheer and makes your space more inviting for walk-ins or meetings.
6. Collaborate with Local Businesses
Partner with local vendors to offer exclusive deals or discounts to your clients. For example, a partnership with a local bakery for holiday pies or a florist for festive arrangements. Share these promotions on social media and in your newsletters, positioning yourself as a community supporter.
7. Host a Community Event
Organize a family-friendly holiday event like:
Photos with Santa.
A holiday cookie decorating workshop.
A winter coat drive.
These events create opportunities for face-to-face connections with clients while giving back to the community.
8. Share Holiday Content on Social Media
Post festive, engaging content throughout the season, such as:
Holiday home decor trends.
Easy DIY holiday crafts.
Recipes for holiday treats.
A countdown to the new year with local events.
Use trending holiday hashtags like #HolidayCheer or #RealtorHolidayTips to increase your reach.
9. Create a Holiday Video Message
Record a heartfelt video thanking clients for their support throughout the year. Keep it warm and authentic. Post it on your website, share it on social media, and email it to your database.
10. Offer a New Year Home Prep Guide
As the year ends, many homeowners start thinking about renovations or listing their homes. Provide a free downloadable guide with tips for prepping their home for sale in the new year. Promote it as a holiday gift from you, keeping clients engaged.
11. Give Back to the Community
Support a local charity by organizing or participating in holiday drives, like food or toy donations. Share your efforts on social media to encourage others to join in. Highlighting your community involvement fosters goodwill and shows clients you care.
12. Run a Holiday-Themed Contest
Ask followers to share photos of their holiday decorations, with the most creative winning a prize. Share entries on your social media, encouraging engagement and building a sense of community.
13. Feature a ‘12 Days of Holiday Homes’ Campaign
Highlight 12 beautiful, holiday-ready homes in your area. Share one listing each day with festive captions. This keeps your followers engaged while subtly showcasing your expertise.
14. Highlight Your Year in Review
Create a post or video summarizing your year in real estate. Share milestones, client success stories, and personal reflections. End with a note of gratitude and wishes for the new year.
15. Offer Exclusive Holiday Discounts
Collaborate with a staging company or moving service to offer exclusive discounts to clients during the season. Sharing these discounts shows clients you’re thinking of their needs even during the holidays.
16. Host a Virtual Holiday Party
For clients who can’t meet in person, host a virtual gathering. Include activities like a holiday trivia game or a mini home decor workshop. It’s a thoughtful way to connect in a relaxed setting.
17. Showcase Local Holiday Events
Become a resource for your community by sharing a guide to local holiday events, markets, or light displays. This positions you as a trusted local expert while keeping your brand visible.
18. Update Your Branding for the Holidays
Add a festive touch to your logo, social media banners, or email signature. Simple updates like snowflakes, holiday colors, or twinkling lights create a cohesive, cheerful image.
19. Share Gratitude on Social Media
Take time to publicly thank your clients and team for a successful year. A simple gratitude post, paired with client testimonials or photos, adds a personal and heartfelt touch to your marketing.
20. Plan for Post-Holiday Follow-Ups
Don’t let the connection end with the season. Schedule follow-up emails or notes in January to check in, share market updates, or offer assistance with any real estate needs.
Holiday marketing is about more than generating leads—it’s about strengthening relationships and showing your clients they’re valued. By incorporating these festive ideas into your strategy, you’ll stay top of mind with clients while spreading holiday cheer.
Start planning today, and make this holiday season your most memorable yet!
