Holiday Content Ideas for Realtors: What to Post When You’re Busy
The holidays are here, and while everyone else is sipping cocoa and hanging twinkle lights, you’re juggling showings, contracts, and a mile-long to-do list. Social media might feel like the last thing on your mind, but this is one of the best times to connect with your audience. The good news? You don’t have to spend hours creating content to stay consistent and relevant. With a little planning and creativity, you can keep your audience engaged and your brand thriving—without adding more stress to your plate.
Here are some holiday content ideas that are quick to implement and guaranteed to resonate with your audience.
1. Showcase Local Holiday Events
Highlight seasonal events happening in your community. People love to stay in the know about local activities, and it’s a great way to show you’re in tune with the area.
Quick Tip: Share a list of “Must-Attend Holiday Events in [Your City]” on Instagram Stories or as a carousel post. Tag local businesses to boost reach and engagement.
2. Holiday Home Décor Inspiration
Give your followers ideas for cozy and festive home styling. This is especially helpful for sellers who want to impress buyers during the holidays.
Content Idea: Post a quick video or photo series featuring simple holiday staging tips like adding a garland to the mantel or warm lighting for showings.
3. Express Gratitude
Take a moment to thank your clients and followers for their trust and support over the year. It’s a simple gesture that goes a long way in strengthening relationships.
Quick Idea: Share a heartfelt message with a photo of your favorite closing this year or a festive graphic that says, "Thank you for being part of my journey."
4. Holiday Market Tips
Even during the holidays, real estate doesn’t stop. Share insights about why this season can be a great time to buy or sell a home.
Example Post: “Thinking about buying or selling this holiday season? Here’s why it’s actually a smart move in today’s market.”
5. Share Personal Traditions
Humanize your brand by giving your audience a peek into your holiday traditions. Whether it’s baking cookies with your family or cutting down a Christmas tree, these posts build trust and relatability.
Content Idea: Share a quick Instagram reel of your favorite holiday moments or post a throwback photo of a cherished family tradition.
6. Host a Holiday Giveaway
Boost engagement with a simple giveaway. For example, offer a gift card to a local restaurant or coffee shop.
Quick Tip: Ask your audience to comment on their favorite holiday activity to enter. Be sure to tie it back to your local community!
7. Promote Local Charities
Show your support for the community by highlighting local charities or donation drives. Encourage others to give back this season.
Content Idea: Share a list of local charities or host a donation drive and invite your audience to participate.
8. End-of-Year Recap
Wrap up the year by sharing highlights from your business, such as homes sold, clients helped, or even miles driven. It’s a fun way to reflect on your accomplishments and inspire your audience.
Quick Idea: Create an infographic or carousel post with stats like “Happy Families Served” or “Number of Gingerbread Houses Eaten While Negotiating Contracts.”
9. Holiday Self-Care Tips for Clients
Offer valuable advice to help your audience navigate the holidays stress-free. Ideas like “How to Stay Organized While House Hunting During the Holidays” or “Easy Recipes for Holiday Entertaining” can resonate well.
Example Post: Share a quick list of “5 Ways to Enjoy the Holidays While House Hunting.”
Plan Ahead to Stay Ahead
Don’t wait until the last minute to post. Use tools like Canva and scheduling platforms (Social Pilot is my favorite!) to batch your content in advance. This way, you can focus on enjoying the season while your social media works for you.
The holidays are busy, but with the right strategy, your social media doesn’t have to suffer. Use these ideas to stay active, relatable, and connected to your audience. If you want more tips like this to simplify your marketing, sign up for my newsletter, Savvy Realtor Insider! You’ll get weekly, actionable advice to grow your real estate business and build a standout brand—straight to your inbox.
