How to Build a Strong Video Presence for Your Real Estate Brand: Day 20
Video content is king in today’s social media world, and for realtors, it’s an incredible tool to connect with your audience. Whether it’s Instagram Stories, Reels, TikTok, or even YouTube, showing up on camera helps build trust, showcase your personality, and stand out from the crowd.
If you’ve been avoiding video content because it feels awkward or intimidating, don’t worry—you’re not alone. The good news? Like any skill, it gets easier with practice.
Why Video?
People are drawn to authenticity, and video lets your audience see and hear the real you. It’s a powerful way to:
Highlight your expertise (think market updates or home tours).
Build a connection (your audience gets to know you as a person).
Show off your personality (which sets you apart from other agents).
Getting Started
Here’s how to step into the world of video content confidently:
1. Plan Your Content
Think about what your audience would love to see. Here are a few ideas:
Quick Tips: Share short videos on topics like staging, buying tips, or market trends.
Behind the Scenes: Take your followers through your day as a realtor or showcase funny/relatable moments.
Personal Touch: Share a favorite coffee spot, what you’re reading, or why you love your community.
Don’t Forget the B-Roll
Not every video needs you speaking directly to the camera! B-roll footage, or supplemental video clips, can make your content more engaging and professional while helping you document your everyday life.
What Is B-Roll?
B-roll is the footage that complements your main video content. For example, if you’re talking about staging tips, your B-roll could show you arranging flowers, fluffing pillows, or decluttering a room.
How to Capture Great B-Roll:
Document Your Day: Keep your phone or camera handy and film snippets of your daily activities. This could be:
Walking into a listing.
Driving through a beautiful neighborhood.
Grabbing your morning coffee.
Prepping for an open house.
Use Wide Shots, Medium Shots, and Close-Ups: Variety keeps viewers interested. For example:
A wide shot of a stunning property exterior.
A medium shot of you setting up your workspace.
A close-up of your notebook or computer screen.
Keep It Short: B-roll clips don’t need to be long. Even 5-10 seconds of footage can make a big difference.
Add Personality: Let your lifestyle shine through. Include clips of your favorite hobbies, like making coffee, reading, or enjoying a walk—these relatable moments make you more approachable.
Incorporating B-Roll into Videos:
Use B-roll to fill transitions in your videos (like moving from one tip to the next).
Add it as background while you speak in voiceover mode.
Pair it with music or text overlays to highlight key points.
Challenge: Record Everyday Life
Today’s challenge is to record at least three short B-roll clips from your day. Start simple—film your morning routine, your workspace setup, or a glimpse of your local community. Then, think about how you can use them in future videos.
Embrace Imperfection
Remember, your audience doesn’t expect perfection—they want to see the real you. A stumble or laugh adds to your authenticity.
Creating video content is one of the best ways to connect with your audience and grow your brand. Whether you’re speaking on camera or using B-roll to tell a story, it’s all about showing up and sharing your unique perspective.
You’ve got this—lights, camera, action!
What’s your favorite way to incorporate everyday life into your content? Let me know in the comments!
