Day 23: Testimonials & Reviews – Building Trust Through Client Feedback
Client testimonials and Google reviews are more than just words—they’re powerful tools that can set you apart in the real estate industry. Today, we’ll focus on how to gather reviews from past clients and strategically showcase them on your platforms to grow your business.
Step 1: Reach Out to Past Clients
Your happy clients are your best advocates. Here’s how to request reviews effectively:
Timing Matters: Ask for reviews shortly after closing the transaction while your excellent service is fresh in their minds.
Make it Easy: Provide direct links to your Google My Business profile or a form on your website to streamline the process.
Be Personal: Send a thoughtful email or message thanking them for their business and kindly requesting a review.
Example Email Template:
"Hi [Client’s Name],
Thank you for trusting me with your [buying/selling] journey! It was such a pleasure working with you. If you have a moment, I’d truly appreciate it if you could leave a quick review of your experience [insert link]. Your feedback helps others feel confident in working with me, and it means the world to me. Thank you again!"
Step 2: Build a Review Showcasing Strategy
Once you’ve gathered testimonials and reviews, the next step is to make them shine.
Website:
Create a dedicated "Client Testimonials" page or add a testimonial slider on your homepage.
Include snippets of reviews on service-specific pages (e.g., “Why Sell With Me?”).
Social Media:
Share reviews as posts or Stories, and add them to a "Testimonials" highlight on Instagram.
Use Canva or similar tools to design visually appealing graphics with quotes from reviews.
Email Marketing:
Feature a glowing testimonial in your monthly newsletter to remind your audience of your expertise.
Google My Business:
Respond to all reviews promptly and professionally, thanking clients for their kind words.
Step 3: Get Creative With Your Displays
A few ideas to make your testimonials pop:
Video Testimonials: Ask past clients to record a quick video sharing their experience. Video content is highly engaging and adds authenticity.
Before-and-After Stories: Pair a testimonial with a success story or photos from the transaction.
Reels & TikToks: Turn reviews into short-form videos with text overlays and visuals.
Final Tips for Success
Make It a Habit: Incorporate asking for reviews into your closing process to ensure you collect them consistently.
Be Authentic: Showcase real, unedited feedback to build trust.
Celebrate Success: Thank clients who take the time to leave reviews—it strengthens your relationship and encourages others to share their experiences.
By consistently gathering and highlighting testimonials, you’ll build credibility, attract new clients, and grow your real estate brand with ease. Start implementing these strategies today, and let your happy clients do the talking!
What’s next? Tomorrow we dive into networking in your business and growing your real estate brand! Stay tuned!
