Day 18 – Brand Vibe: Crafting the Feeling Behind Your Business
In real estate (and any business), your brand is more than your logo or colors—it's the emotional connection you create with your audience. When clients interact with you, what do you want them to feel? Trust? Excitement? Calm?
Your brand vibe is the feeling your brand gives off, and it can help guide everything from your messaging to your visuals.
Here’s how to craft your brand vibe in three simple steps:
Think About Client Experience
Reflect on how you want clients to feel when they work with you. Are you aiming for professionalism and confidence? Or perhaps a warm and approachable tone?Brainstorm Descriptive Words
Write down 10-15 words that come to mind about your brand. Then, narrow it down to the top 3-5 that truly resonate.Examples:
Trustworthy
Energetic
Approachable
Sophisticated
Creative
Use These Words Consistently
Let these words guide your decisions. From your social media captions to how you stage a property, your brand vibe should shine through every interaction.
Action Step: Write down 3-5 words that define your brand vibe and share them in the comments or on social media with
