Day 12: Organize Your Instagram Highlights

Welcome to Day 12 of the Branding Bootcamp! Today, we’re focusing on one of the most valuable tools on your Instagram profile: Instagram Highlights. These little circles below your bio serve as a window into your world, giving potential clients an organized preview of what you offer. With the right strategy, your Highlights can reflect the unique qualities of your real estate business, show your personality, and give your audience the information they’re looking for quickly.

Why Instagram Highlights Matter

Instagram Highlights act like a mini-website for your brand, providing bite-sized information to visitors in a visually appealing way. Unlike regular Stories that disappear after 24 hours, Highlights stay on your profile until you remove them, making them a permanent showcase of your most important content. Think of them as your storefront, where people get a quick glimpse of who you are and what you do before deciding to follow or reach out.

Key Areas to Highlight

When organizing your Highlights, think about the categories that matter most to your audience while allowing your personality to shine through. Here are some key areas to consider:

1. Client Testimonials
   Building trust is crucial in real estate, and nothing does it better than hearing from satisfied clients. Share video testimonials, screenshots of messages, or thank-you notes to show what it's like to work with you. Use titles like “Client Love” or “Happy Clients” to give a warm touch.

2. Property Tours
   Showcase your listings by giving potential clients a virtual tour. Include video snippets or photos that highlight the best features of the properties, along with essential details such as location and price. Use titles like “Home Tours” or “On the Market.”

3. Just Sold
   Demonstrate your success with recent sales. Include the property's location, the sale price, and any unique circumstances (e.g., sold above asking price or under contract in just a few days). This Highlight can be labeled “Just Sold” or “Recent Sales.”

4. Tips & Advice
   Establish your expertise by sharing your best tips on buying, selling, or investing in real estate. Providing valuable information not only educates your audience but also positions you as a go-to professional. Label this Highlight “Realtor Tips” or “Buyer & Seller Guide.”

5. Behind the Scenes
   Give your audience a look at the daily life of a realtor. Show what goes into prepping for an open house, staging a property, or meeting with clients. Use a title like “Day in the Life” or “Behind the Scenes” to make it feel personal and authentic.

6. About Me
   Share your story and let your audience get to know you on a deeper level. Use this Highlight to explain your journey, your values, and the services you offer. Titles like “Meet Bethany” or “My Story” can help create a personal connection.

7. Resources & Freebies
   Share any free downloads, checklists, or guides you offer. It’s a great way to add value and encourage engagement. Use titles like “Freebies” or “Resources.”

Adding Personal, But Relevant Highlights

In addition to the more business-focused Highlights, adding a few personal touches can make your profile more relatable and help followers connect with you on a deeper level. Here are some ideas:

1. What I’m Loving
   Share what you're currently reading, wearing, or any hobbies you're enjoying. This gives a peek into your personality and adds a human touch to your profile. Label it “Currently Loving,” “My Faves,” or “Lifestyle.”

2. Client Gifts
   Highlight thoughtful gifts you’ve given to clients or received from them. This adds a personal element while showing your appreciation for client relationships. Use a title like “Client Gifts” or “Thank You Moments.”

3. Family & Friends
   Sharing moments with family and friends gives a more well-rounded view of your life. Whether it's a family gathering, a day out with friends, or even your pet, adding this kind of content makes you more relatable. Titles like “Family & Friends” or “Life Moments” work well.

4. Personal Touches
   If you enjoy knitting, trying new coffee shops, or taking daily walks, share those little slices of life. It’s a great way to let your audience see your personality. Label it “Life Lately” or “Bethany’s World.”

Designing Branded Highlight Covers

Now that you've decided which Highlights to create, it’s time to design branded covers for them. Here are some tips to make sure your covers look cohesive and reflect your brand:

1. Choose a Color Palette
   Stick to your brand colors to create a consistent look that aligns with your overall aesthetic. This makes your profile visually appealing and instantly recognizable.

2. Use Simple Icons or Text
   Choose icons that represent each Highlight’s content, such as a book for “Currently Loving” or a house for “Home Tours.” Alternatively, use your brand font to label the covers with text.

3. Keep It Consistent
   Ensure all your covers have a similar design style, whether it’s icons, text, or a combination. Consistency helps make your profile look polished and professional.

Ready-to-Use Editable Highlight Covers

Want to give your Instagram Highlights a polished look without spending hours on design? Check out my collection of editable Instagram Highlight covers in the Etsy shop. The templates are fully customizable, allowing you to change colors, icons, and font to match your brand effortlessly.

Instagram Highlights aren’t just decorative—they’re essential tools for organizing your content and giving visitors a deeper look into your brand. Whether it’s showing off your expertise, sharing client love, or giving a glimpse into your personal life, strategically using Highlights can help you connect with your audience in meaningful ways.

Let me know which Highlights you’ve created or share your updated Instagram profile—Tag me on Instagram @socialsavvyrealtor. I’d love to see how you’ve organized and branded your Highlights!

Cheering you on!