5 Social Media Mistakes Realtors Make (and How to Fix Them)
Social media is one of the most powerful tools for realtors to market their services, build relationships, and establish authority in their niche. However, many real estate professionals unknowingly make mistakes that hold them back from reaching their full potential online. If you're not seeing the results you want, you may be making one (or more) of these common social media mistakes. Let’s talk about it and figure out how to fix them!
1. Not Having a Clear Brand
Your social media presence should reflect a well-defined brand. If your content is all over the place—some posts personal, some real estate-related, and others completely random—you’re likely confusing your audience.
How to Fix It:
Define your niche and ideal client.
Develop a consistent brand voice and aesthetic.
Stick to content themes that align with your expertise, such as market updates, home-buying tips, behind-the-scenes looks at your business, and personal touches that make you relatable.
2. Being Inconsistent
Posting once in a while when you remember or have time isn’t enough to stay top-of-mind with potential clients. Social media requires consistency to build trust and engagement.
How to Fix It:
Scrolling through social media wondering why your content isn’t getting engagement?
Create a content calendar to stay organized.
Use scheduling tools like Meta Business Suite, Later, or Planoly.
Aim for at least 3-4 posts per week to maintain visibility.
3. Only Posting Listings
Yes, you’re a Realtor, and listings are important, but if that’s all you post, you’re missing out on engagement and connection opportunities. Hot take: people don’t want to follow Realtors for home listings—they want value, education, and personality. Think about why you follow accounts. They INTEREST you!
How to Fix It:
Mix in educational and entertaining content, such as home-buying tips, community highlights, and personal stories.
Share client testimonials and success stories.
Post interactive content like polls and Q&A sessions to spark engagement.
4. Ignoring Engagement
Social media isn’t just about broadcasting your content—it’s about building relationships. If you’re not responding to comments, engaging with others, or starting conversations, you’re missing a huge opportunity.
How to Fix It:
Respond to comments and messages promptly.
Engage with other local businesses, potential clients, and industry professionals by commenting on their posts.
Create interactive content that encourages conversation, such as asking questions or running polls.
5. Not Using Video Content
Video content is king on social media. If you’re avoiding video because you’re uncomfortable on camera, you’re missing a major opportunity to connect with your audience.
How to Fix It:
Start small with Instagram Stories or quick behind-the-scenes clips.
Experiment with B-roll footage, market update reels, or client success stories.
Use tools like CapCut or Canva to edit videos easily and make them engaging.
Social media can be a game-changer for Realtors, but only if used effectively. By avoiding these five mistakes and implementing the right strategies, you can create a compelling online presence that attracts leads, builds trust, and grows your real estate business.
Which of these mistakes have you made before? Let’s chat in the comments!
